Before the full version of BoA’s “Eat You Up” MV directed by Diane Martel was released, the general consensus was that it sucked. Did much change now that the full music video is out? No, not at all. SM was on a budget or Diane Martel (who’s been quoted as saying something along the lines of, “I didn’t know Asian women could do that,”) didn’t give a crap when she was asked to direct this music video. Why, exactly, is BoA dancing amidst the worst cgi background known to man? Why is her leather clad body super-imposed over a full moon? But most importantly what on God’s green earth is she wearing?
Man, what a miss on this one:

January 5th, 2009
64 Comments at "BoA’s Eat You Up for America"
the mv and the song SUCKS!!!
uhh no green
the song didn’t suck
but the MV sure did.
the korean version was soo MUCH better
wow, the american version of the MV sucks assssssssss!!
WTF!!! SM should ask for a refund. It’s SHITTY!!!
“What on God’s green earth is she wearing?”- LMAO
Good question. An even better question is, “Why the hell is it snowing in the desert?”
I’ve grown to love the song but this MV just sucks.
WOW. my first time listening to this song, thinking i should give it a try. BAD IDEA. horrible song, horrible vocals, lyrics, pronunciation, choreography, dancing, and on top of that a horrible mv.
It seems to me that only her crazy ass psycho fans will be eating this up! Despite all the opposition the entire mv wasn’t all that bad. Some parts were tolerable at best!
WOW this BLOWS!! Is that her with a white boy? ewwww white boys… Well we know who’s she’s trying to appeal to… prevy Yellow fever guys! I don’t think that’s a big market but at least she has a niche… This is the worst video Diane Martel has ever directed. What a cheapo!
ALSO the pony tail has got to go! I loved the dancing in the Korean version way better!
The song is not that bad. C’mon, the girl leads ahead of Seven and Rain. But no doubt the MV sucks !!!
I feel pity for her. She looks so … don’t kill me, trashy** …. She is one of biggest Asian stars and look what the Mv’s done to her. Bad bad bad directing, editing. Korean version is way better, she has a punk-kinda look in there which is good, since she couldn’t seem to pull off the sexy look.
OMG ARE THEY REALLY SHOWING THIS TO AMERICA??!!
AIGOOOO!!! OMO, NO WAY!
@Loco_Roco: LMAO! I know, WTF, snow in the desert?? Good lord! Poor BoA…
Okay, I just watched the mv.
I’m never going to watch that EVER again.
I was just cringing the whole damn time.
This is NOT BoA.
Diane Martel, you are officially on my hate-list.
I agree I hated the american version because it made her give off the impression that well she belongs in a tool shed. I don’t know about Diane Martel , and that comment she made was unnecessary but yeah SM needs to get their money back and hire someone with the same vision or at least believes in Boa as an artist , dancer and singer other than just another piece of meat with a push up bra.
Guard your girls ladies!!!!!!!!!!!!!!
@ kpop rubba: wow b**** white boys are better than you.
which one is korean version?
Yeah, that’s terrible.
In all fairness, I like her dancing to this song. But everything else…I feel like this song, this video, and this whole American expedition COULD have been great, but at some point the train just went straight off the tracks.
yikes, i have no idea how she’ll be famous with that video.:(
That music video is a complete EPIC FAIL.
It’s like the director didn’t give a sh!t and didn’t take her as an upcoming artist seriously.
Diane Martel is a B*TCH for this.
And that picture isn’t flattering either. -__-
Ugh.. the only thing that’s good in this MV is BoA’s dancing, but it’s not enough to save this.
The korean version was so over the top and this version just sucks and looks so cheap.
I simply wonder how Diane Martel succeeded in making BoA look so bad, because it can’t have been an easy task.
omg…
I don’t even want to finish watching it…
geez…
why didn’t they just let the asian version… which was WAY better than this one ==
The Korean Version is way BETTER!
MAN SHE SUCKS STAY IN KOREA, I’D RATHER SEE SE7EN OR RAIN THEN THIS SUCK STUFF
miau i fully agree… how did this video turn out looking so damn cheap and tasteless? and damn, they made BoA looks so so bad. did they think this appeals more to western standards? cuz the korean version would appeal much more…
LMAO!!
thats just SAD
what a terrible video for a debut…poor BoA…good luck to her…she’s going to need it lol
FLOP
Diane Martel should be fired and never be hired to direct anything for anyone ever again.
Seriously like, what the hell was that?
>:[
Korean version was way better.
are these people idiots?
first of all, you KNOW SM had like western “experts” working on this video, trying to make it appeal…
and this is CRAP. Definition of FAIL.
i<3BoA and i didn’t think this song was bad at all, and this music video is utterly ridiculous.
if they try and put this out there, they will be LAUGHED out of America.
Which won’t just effect BoA but any Korean artist that’s gonna try and make it.
the asian one is better, indefinitely.
these people :rolls eyes:
so the standard lowers when the MV is made by a director from the U.S., which supposedly leads the music market. how ironic.
poor BoA…kinda reminds me of that jessica simpson ‘Irresistible’ music video.
for some reason i feel like going out and buying shampoo…i think it was b/c of those shots of BoA’s hair made it seem like a shampoo commercial…
Yeah this mv sucked. The korean version is much better but I still don’t think the song will be a success in the US. Best of luck to her but I’m not really expecting her to do that well over here.
she looks like an anemic goth with hair pulled back!
)
i now hate this song for refusing to leave my head. it’s probably like every other pop song out there, a compilation of all the melodies, tricks, hooks, beats, effects that have proven to work. it’s 200% manufactured, that’s why it’ll do decent sales at least in asian markets (to recoup whatever they lose in USA - if they do
OMGGGGG…so many of the scenes remind me of J-Lo…ew…
DIE, DIANE MARTEL DIE!!
My God I’ve never seen any music video this bad before, it actually makes me feel sick =o
The Korean one is so so so much better - it has a great feel and atmosphere , powerful. This is just… words cannot describe it.
Bleccchh, couldn’t even watch it half-way through.
What were they thinking? The korean version is bright and cheery and welcoming this is gloomy and dark and weird…interesting.
OMGWTFBBQ!!!!
I had soo much high hopes and the song is completly stuck in my head. This music video looked like I made it myself, and i know crap about cameras. I swear they should of done some poll thing and vote witch video is better, better yet why didn’t they just bother sticking to one video. I know they wanted to place an image on her for America, but this just sucks, and the Asian one would have so drawn everyone in because of the chorography…its not the the asian version was going for the “hannah montana” crowd for the way she was dressing anyways. This songs a dirty hot beat and it didn’t show in that music video. I SAY SOMEONE WRITE UP A PETITION TO NOT SHOW THAT VERSION ON TV AT ALL, they would have to listen to the fans, am I wrong??
They should just show the Korean Version in the US. It’s stupid that they made 2 MV’s for “diffrent” audiences. In the US dancing has been a trend lately and I think the Korean version would appeal to American audiences. The cheoreography would definitely intrigue viewers, and the song gets stuck in your head anyways so it’s a win-win situation.
@ wtf
white boys are ugly and you’re a weirdo!
such a shame that boa’s debut mv = epic fail
she and her hard work deserve so much better.
asian version, while not amazing, is exponentially better
it was too akward I didnt even finish the rest of the mv. BoA is definitely NOT sexy here.
The director must have been high in crack when she directed. Stupid piece of sh*t. I demand a remake and a new director.
this really sucks.
she looks like a vampire in the parts where she’s wearing the hideous halter…thing O_o
I THOUGHT from the teaser it was going to be good
BOY WAS I WRONG
the dance sucks the directing sucks
if this is the mv she is goign to play in america
she needs A LOT OF LUCK
oh mona !
uh… why did they have to make an “american” MV? i thought the “asian” one was boring… THIS… is just… *BARF*.
the choreography was fine in the “asian” one, why’d they have to change it?
the orange lipstick = not flattering. the leather ________(?) = not flattering. although, she reminded me of zhang ziyi in some parts…?
this is the worst thing i’ve seen. with that leather and hair blowing everywhere. they are making good use of that “exotic asian girl” bullshit. its teetering on the edge of soft-porn.
the korean version is way better and its what they should use instead. that version really showcased her dancing ability.
… seriously? that mv is joke.
i’m not even that big of a boa fan and i want to send diane martel a hate letter.
if she directed videos like NERD, alicia keys, etc.. she had to look at this and KNOW that it sucked. if this really is the video being released.. any hope of the US market is officially gone.
epic fail diane, epic.
LOL AMERICAN FAIL.
or if you feel offended,
DIANE MARTEL FAILS.
one of the worst mvs ive ever seen >:(
even rain’s love story mv was better
The video is horrible and I feel slightly insulted that SM thinks this sorry excuse for a video is acceptable.
Sorry but she won’t stand a chance against others like Rihanna, or even Britney Spears for that matter. Good luck next time BoA…
Please make them release the Korean version instead, this is just…plain bad.
Dear Ms. Diane Martel,
WTF? Were you even TRYING to make the music video decent??! Seriously? This Asian artist is trying to make a debut in the U.S. (and you know how hard it may be for us Asians), and THIS is how you help?? THIS is what you offer???!! I don’t care how much or little the budget was for the m/v. THIS is tremendously horrible.
Do me a favor and choke on something.
Sincerely,
An Official Diane Martel hater.
mv sucked. don’t care.
boa’s dancing was FIRE. i didn’t think she could do that after injuring her leg all those times. still love the song.
korean version is 10X better!
meh, not bad.
wow, loco roco. Deserts can be cold. they’re all dry, but they dont all have to be hot.
i’d rather SM promote the korean one in america
The introduction was nice (I enjoyed seeing her accomplishments and old clips), but the video was… Diane Martel, why?!
It doesn’t even do justice to her dancing (which is amazing, btw). Does SM not think that Korean music video directors will know what appeals to the American market? Because I definitely know the Korean version appealed to me…
I think BoA looks stunning in the ponytail shots, though.
I don’t get it. The Korean version of this video is so much better. I am fine with the song, but they’ve completely spoiled her debut with this shitty MV. Whoever is in charge of releasing this either doesn’t want her to succeed in the US, has no idea what consumers in America want to see, or is just plain stupid.
YES…the video over all…not so great…I think it would have been a fantastic idea for SM to go with some who did a little bit of research to find out just who BoA is…This is NOT the greatest way to introduce BoA to an audience outside of the Asian community…The Korean version wins hands down…
this mv needs a swap on the asian mv. i knew the asian one was going to be better from the start. i just hoped the american one wouldn’t be THAT bad…
haj, I know that lol but some Americans probably don’t and might make fun of it just to be jerks.
I feel kind of bad for Diane Martel, she’s got 209385734069234 Jumping BoA’s after her now lol.
But I feel worse for BoA, she just plain got screwed over.
calm down people. It’s not GREAT, nor is it particularly BoA, but it’s really no that bad.
My main problem is how disjointed everything is. There’s no progrssion. It’s just a whole bunch of clips slapped together.
Also- with the white dude.. i’m thinking that part didn’t work out very well or didn’t look all that great. Check the ‘making of’. She seemed soooo awkwardly cute =)
Oh yeah & the dancing is boring & totally didn’t challenge her at all. I say, stick with your korean company interms of production, choreography & stylists. They got it right & what they want WILL appeal as it is different AND *very* BoA
ROFL.
what an article LOL.
I’m so sad! I’m especially disappointed with the director/producer. Please don’t show this in America SM Entertainment! This MV is a disgrace to BoA herself, honestly, this looks so cheaply made! Looks like anybody could have made it. Just get a beautiful Asian woman, have a good camera, and have a good video editing program and there you have it, the MV to BoA’s ‘Eat You Up’. BoA is so talented but this MV did no justice to her at all.
it looks so cheap.
“Why the hell is it snowing in the desert?”
Hahaha! I was wondering that too!
Boa’s not beautiful or sexy. That’s why both videos and song sucks! She doesn’t have the appeal to crossover, sorry.
the back up dancers are so distracting
they’re just all over the place
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